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[Chinese shoes Network - footwear brand observation] New York time on Friday, the United States, a survey shows: - Tiger Woods is no surprise to become in 2010 the worst advertising spokesperson. The report, "celebrity ad: Exploring the Effectiveness of mystery" (Celebrity Advertisements: Exposing a Myth of Advertising Effectiveness) study shows, for the last year, Woods Nike ad did the worst. & nbsp; This report by research firm Ace Metrix made, designed to measure the effect of TV advertising. It pointed out that Woods Nike TV ad and did not improve advertising effectiveness, actually make it worth a negative growth of 30%. Such a result might surprise most people do not. Woods' career over the past year is the worst year. After numerous mistress exposure, he and Irene's marriage came to an end. His disorderly behavior has led to five sponsors away from him, including Accenture, AT & amp; T, Gatorade, Procter & Gamble and "Golf Digest" magazine. bike rider Armstrong, 2010 has also been a crush of negative reports, because his teammate Floyd - Landis (Floyd Landis) exposure that he had taken doping. Armstrong did for advertising Radio Shack electronics chain, and efficiency is also negative growth of 30%. In this investigation, he was second only to Tiger Woods, ranked second. Ace Metrix company for more than 2,600 television commercials in 2010 were tested, they found that less than 12% of celebrity advertising, efficiency increase of more than the industry average of 10 percent, nearly 20 percent of celebrity advertising effectiveness negative growth of over 10%. Best of endorsers is famous Indianapolis Colts quarterback Peyton - Manning (Peyton Manning). Peyton - Manning MasterCard, Gatorade, Oreo cookies endorsers, even though he is the highest ranking among all celebrities one, its advertising effectiveness growth is only 1.5%. Ace Metrix report that Woods's advertising message passed on to consumers more Woods himself, rather than his advertising products, this way, people feel a little confused. "In the end, a lot of loss caused by Woods' endor jordans for sale sements than his endorsement fees." Ace Metrix CEO Peter - Da Boer (Peter Daboll) said, "We do not predict the revival of celebrity I'm sure some people from falling. Among bounce back too, but some people never have another question:? Who celebrity's image in the eyes of all the consumer is restored, or if hardcore fans, whether a particular type of audience he out of touch? Our study demonstrates that even from the best of the situation, arising from celebrity advertising effectiveness is not large. In addition, we also answer the negative side exceeds a positive side. "& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] November 14, 2013, New York - Following the US National Basketball Association (NBA) in 2012 the successful launch of "BIG Color" as the theme of the festival After the celebrations, in order to extend and highlight the "BIG holiday" tradition, NBA Christmas wars launched this year to build a new "BIG Logo" series of activities. As part of the ten teams will take part in the Christmas wars of the team event will be on Christmas Day (25 December, Wednesday) competition held in wearing Adidas launched by a special jersey play. The festival activities will include the Miami Heat player LeBron - James (LeBron James), Oklahoma City Thunder players Kevin - Durant (Kevin Durant), Chicago Bulls player Derrick - Ross (Derrick Rose), Houston Rockets player James - Harden (James Harden), the Los Angeles Lakers player Steve Nash - (Steve Nash) and Golden State Warriors players - Stephen Curry (Stephen Curry) starred named "basket ring jingle" (Jingle Hoops) commercials. Last year's award-winning "BIG Color" videos on YouTube record of more than 8 million passengers hits this year starred in the players will wear "BIG Logo" shirt, with a wonderful pointers reproduced winter classic "bell ring jingle "(One-horse Open Sleigh) scene. "last season's 'BIG Color' festival attracted the attention of many fans, was a great success, I hope this year could surpass last year," NBA executive vice president of marketing Jamie - Kiara (Jamie Gallo ) cheap jordans for sale said, "This season luxury lineup commercials, creative presentation of the players superb skills, brought a gorgeous merry holiday season for the fans." Starting today, "the basket ring jingle" (Jingle Hoops) will be broadcast on all major digital platforms in the league, and will be broadcast on TV sports channel partners, ABC, ESPN, TNT, NBA TV as well as many of the world regions . In order to enhance the interaction with the global NBA fans, a special international edition will be played in China, Europe, Mexico, Brazil, Africa and the Middle East. new version of "BIG Logo" jersey Aspect is: short-sleeved shirts to the team team logo printed with reflective material. And supporting the new jersey is lightweight shorts with reflective stripes. "We worked closely with Adidas, the Christmas wars launched the innovative design of the new shirt," NBA executive vice president of global merchandise authorization unit Saar - said LaRocca (Sal LaRocca), "BIG Logo series on the pitch unique appearance, offered fans a variety of options. " In addition to the new shirts, Adidas NBA "BIG Logo" festival series also includes the new warm-up jacket and printed with a festive pattern of shooting warm-up T-shirt. Warm-up jacket front and back, respectively, Nepalese cashmere material sewn snow team team logo and BIG logo. From November 14, fans can located at the NBA Store on Fifth Avenue in New York, the team retail store, or buy Adidas NBA "BIG Logo" festival edition series of products through Chinese fans can be in stores before Christmas in Adidas and the NBA Lynx flagship store ( available including the Bulls, Lakers, Miami Heat, Los Angeles Clippers and Thunder, including five products. About NBA China NBA China Founded in January 2008, mainly manage NBA league-related business in Greater China. Previously, NBA in 1992 opened its first offices in Greater China in Hong Kong. NBA and cooperation and exchanges between China basketball originated decades ago, including the 1985 Chinese national team to the United States for the first ti cheap jordans me invited to the game. NBA and China currently numerous national and local television and digital media alliance, including cooperation with the NBA for more than 20 years, the country's CCTV broadcast NBA games. Union held annually for fans hundreds of grassroots basketball activities, community activities, and with a number of local and international enterprises to establish a market partnership. NBA China headquarters in Beijing, currently in Beijing, Shanghai, Hong Kong and Taipei have more than 100 employees. NBA licensed products such as apparel and footwear products can be purchased through a variety of retail channels and networks ( In 2004, NBA held in Beijing and Shanghai's two Houston Rockets and Sacramento Kings game, making it the first contest in the Chinese territory of American professional sports league. With the 2012 tournament held in China, the Union held a total of 13 games in the Chinese professional basketball game. About Adidas In the past more than mid-sixty rooms, Adidas has been to include Derek - provide revolutionary equipment, including basketball star Tony Parker - Rose, Dwight - Howard, Tim - Tim Duncan and Candice. April 11, 2006, adidas and the NBA formed a 11-year global partnership, Adidas to become the official NBA jerseys and sports equipment partners. The 2006-07 season began, Adidas has become WNBA and NBDL jerseys and sports equipment official partners. 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